Guillermo Serafin in a black suit and tie, smiling

The Success Boss

Guillermo Serafin

Real estate broker, mortgage loan originator, legal document assistant, and business consultant

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About me

Most people call me G. I've been an entrepreneur since I was 17, and I've spent more than 20 years in real estate, mortgage lending, and insurance.

I was born with a visual impairment and was completely blind by 15. That taught me early that a closed door usually just means you need another way in. It's how I run every one of my businesses: when someone has been told no, I go looking for the how.

I'm a proud San Pedro resident and a single dad, and I believe in serving others first.

My Businesses

Serve First Realty

California Real Estate

Buying, selling, investing, probate and trust sales, and homeowners facing foreclosure. Statewide, based in Roseville.

Serve First Realty, DRE 02298264. Guillermo Serafin, Broker, DRE 01471159. Equal Housing Opportunity.

Ashlar Lending

Financing Without Dead Ends

Home, investor, and commercial loans for people the bank turned down: self-employed, credit setbacks, ITIN, DSCR, bridge, VA, and FHA.

Ashlar Lending, DRE 02263005, NMLS 2699657. Guillermo Serafin, NMLS 1176274. Equal Housing Opportunity. This is not a commitment to lend. VA and FHA loans California only.

Ashlar LDA

Help With Legal Docs

Probate, trust, divorce, eviction, business, and deed documents prepared step by step, without attorney fees. Statewide.

Ashlar LDA, Inc. is a registered and bonded Legal Document Assistant, not a law firm, and cannot give legal advice. 2108 N Street, Suite N, Sacramento, CA 95816. (310) 872-7960. California LDA Registration 2026109426, Los Angeles County, expires 05/05/2028. California UDA Registration 2026134816, Los Angeles County, expires 06/19/2028.

CoreMap Consulting

Business Systems and Strategy

Find the core bottlenecks and map a clear plan. Goals, processes, and technology aligned, then the systems and habits that scale.